What is white-label SEO?
White-label SEO means reselling your SEO services to another agency under your brand that has the expertise, skills, and resources to provide SEO services. For example, you’re a creative web designing and public relations agency, and one of your clients asks you to rank their website on the search engine. It might become difficult for you to offer this service to your client because there is a lack of staff, experience, and expertise in SEO. At this point, you can go for white-label SEO service providers that can deliver professional SEO service to your client.
Your private label SEO partner will help in elevating your business to the next level by providing exceptional services to your client under your brand name. White-label SEO Provider Company has all the necessary resources, tools, and techniques to bring more engagement and traffic to your client’s website. White-label SEO services are much effective than pay per click campaign, as it’s paid and require much effort to work on. 70% of marketers option for SEO to boost their website traffic organically, while 59% of small-medium businesses (SMBs) admit that it’s difficult to run costly PPC campaigns. Therefore, the demand for White-label SEO is increasing day by day.
Benefits of White-label SEO
New source of revenue without hiring an in-house team:
The foremost benefit of White-label SEO is that it gives you a new source of income without spending much cost in hiring an in-house team. Because building up a team is a time-consuming process and you need to provide training to the team. Moreover, working space, resources, taxes, employee benefits, and much more are considered when you hire an SEO team for your agency.
Providing clients with complementary services all under one roof
An agency can retain their clients when they offer a wide range of services all under one roof that simply means offering a one-stop solution to all their digital marketing needs. Client’s become happy when they don’t have to struggle to find an agency that offers multiple solutions that best fit their needs. So, optioning for a White-label SEO service can help you in retaining your customers by providing them with exceptional SEO services.
Generates a large amount of organic traffic
Customers become happier when are getting more and spend less of their hard-earn money. Organic traffic is unpaid and customers can gain a huge amount of traffic on their websites when they choose to opt for SEO. White-label SEO providers have much technical knowledge and expertise to generate more traffic on your client’s website.
More advanced and up to date with latest techniques
White-label SEO service providers keep their selves up to date with the latest SEO techniques and algorithms to offer exemplary services that result in a higher ranking of clients’ websites. Traditional SEO provider finds it difficult to deal with the latest updates in google and search engine algorithms. The market is constantly evolving with new updates and trends, and that’s the reason why agencies search for White-label SEO providers who have in-depth knowledge of advanced SEO techniques to meet the client’s SEO challenges.
What is essential to keep track of your work done by White-label SEO?
Every white-label SEO service provider follows different strategies of working. But the main thing you want to know that whether the strategy adopted by your White-label SEO provider is meeting the Client SEO requirements or not? Therefore, when collaborating with a White-label SEO provider, you must expect the following things from them:
Monthly progress report
The monthly progress report is essential to keep track of the performance of your client’s SEO project. These questions can help in identifying the progress of the project, and the monthly progress report must clarify all these questions.
Roadmap of the SEO campaign
SEO roadmap must be provided by your White-label service provider so that you have an idea of how the work is being carried out. What is the strategy of SEO, why it is chosen, and how it’s going to be executed? In addition, you should anticipate receiving a benchmark report highlighting the results of your client’s current SEO efforts.
How to bring more traffic and engagement to clients’ sites organically?
White-label On-page SEO implementations
Optimizing the on-site of the client’s website is known as on-page SEO. On-page SEO is very important because it increases the visibility of the website by optimizing it to a greater extent. On-page SEO plays a vital role in ranking a site on the top of a search engine by optimizing the on-site that includes the Meta title, Meta descriptions, tags, hyperlinks, and content. Information architecture, internal linking structure, and auditing is other best practice. Targeting relevant keywords, page speed optimization, attention-grabbing title and headings with H1, H2, and son, can be very beneficial to improve the ranking of the website.
White-label Off-page SEO implementations
White-label SEO providers must focus on off-page SEO optimization to enhance the ranking of your client’s side. Link building, social book-marking, guest-posting, blog posting, and much more are included in off-page SEO. The White-label SEO provider has strong communications with editors and publishers that help them in publishing content and guest-posting on various platforms to increase the site ranking. It’s a powerful strategy to build a good relationship with your audience.
White-label Competitors analysis
White-label competitor analysis plays a vital role in analyzing the strategy that your competitors are following to rank on the SERPs. It becomes easy to evaluate what is the current status of your client site and what is your client’s site status. Working according to it by following the best practices approached by your competitors can boost up your client’s site. Competitor analysis should be the regular part of your SEO strategy. This proactive approach helps in creating competitive strategies.
White-label SEO audits
White-label SEO auditing is important because it helps in evaluating your client’s website from an SEO perspective. It evaluates where the website is standing and what improvements can be made to boost the ranking. SEO audit done by a white-label team can be quicker, efficient, and require fewer tools.
White-label Keyword research and analysis
Keyword research and analysis is the first step when starting an SEO project. A customer searches anything on google by a keyword, and Google displays a website that has their keyword ranked.
There are three types of keyword difficulty high, medium, and low. The high difficulty keyword has a lot of competition and requires much effort to rank on google. While medium and low competition keywords are much easier to rank. Therefore, White-label SEO providers must carry out proper research to boost the site’s organic traffic.
White-label content marketing
White-label providers have a team of highly professional and experienced content writers who create high-quality content that ranks on search engines. Customers and users engage with the website that has compelling and engaging content that provides useful information about the client’s website and services. Placing and adjusting relevant keywords in the content is an effective strategy to rank higher on the SERPs. The content must follow the SEO writing guidelines that include writing short paragraphs, attention-grabbing headings, titles, etc.
The need for White-label SEO is rapidly evolving and almost every agency option for white-label SEO to build a strong customer base. The agency can focus more on the revenue, sales, and ROI by handling their SEO projects to the White-label SEO service providers. It can save the cost, time, and effort of the company, and help the sales agent in making more clients rather than building a whole new SEO team. White-label SEO can do all that on your behalf, and you can resell to your client under your brand identity. This is the best way to build a strong online brand presence while maintaining a good relationship with your client. White-label SEO has some awesome benefits that you can find above, and you’ll surely get to know the worth of White-label SEO.
Linda Hartley is a digital marketing manager at Appstirr.ae, who loves to write content on the latest topics, including Blockchain, B2B business models, application development and much more.